Solutions

CREST is the only service tracking the daily purchase behavior and motivations of Japanese consumers in the foodservice industry.

CREST is the only service tracking the daily purchase behavior and
motivations of Japanese consumers in the foodservice industry

Since 1981 CREST, NPD’s flagship information service, has been monitoring all aspects of how consumers use restaurants and foodservice. Over 130,000 consumer visits to commercial and non-commercial foodservice establishments are continually and rigorously tracked. CREST arms manufacturers and operators with market dynamics from the consumer perspective, and allows them to monitor the total foodservice industry or examine specific segments, categories, chains, or food items.

What is CREST

Based on rigorous daily tracking, CREST provides insight into consumer purchases of commercially-prepared meals and snacks across Japan.

Based on rigorous daily tracking, CREST provides insight into consumer purchases of commercially-prepared meals and snacks across Japan.

What We Track

CREST is the leading source for trends, performance indicators, and market sizing, with insights that span the entire supply chain, from manufacturers to distributors to operators.

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CREST Global

CREST allows consistent multi-country comparison across 13 leading economies worldwide (fundamental methodology is consistent although specific category details may vary by country).

 

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JapanCREST Survey Design

Geographic Coverage

Nationwide (10 regions)

Hokkaido
Tohoku : Aomori, Iwate, Miyagi, Akita, Yamagata, Fukushima
North-Kanto: Ibaraki, Tochigi, Gunma
Tokyo Metropolitan Area: Saitama, Chiba, Tokyo, Kanagawa
Chubu, Hokuriku: Niigata, Toyama, Ishikawa, Fukui, Yamanashi, Nagano, Gifu, Aichi
Keihanshin: Kyoto, Osaka, Hyogo
Kinki: Shiga, Nara, Mie, Wakayama
Chugoku: Tottori, Shimane, Okayama, Hiroshima, Yamaguchi
Shikoku: Tokushima, Kagawa, Ehime, Kochi
Kyushu, Okinawa:
Fukuoka, Saga, Nagasaki, Kumamoto, Oita, Miyazaki, Kagoshima, Okinawa

Respondents Male and female individuals aged between 15 and 79 plus children 0-14 accompanying respondents
Methodology Online daily tracking survey
*Results are weighted based on census data
Sample Size 132,000 respondents per year
Delivery Format PowerViewer (Software developed by The NPD Group)
Reports on request (Microsoft PowerPoint / Excel)
Delivery Frequency Monthly