Apparel Tracking Serviceとは、国内のジーンズ製品における

Japan Apparel Tracking Service is a unique service tracking the market trends and consumer purchase behaviors for the Jeans industry

The NPD Group is the industry authority for fashion market research and solutions for the apparel markets. Leading brands rely on us for comprehensive information and analysis about consumer spending and shopping behavior plus customized solutions that drive better business decisions.

We field 12 million consumer surveys worldwide and collect 13,200 samples across Japan each year — to tell our clients what, where, and why consumers are buying. We bring those robust data assets along with our industry expertise and combine it with your data or third party data to address your business issues, from opportunity identification to program evaluation.

What is Apparel Tracking Service

Based on monthly tracking, Apparel Tracking Service provides insight into consumer purchases of Jeans across Japan.

年間サンプル数132,000 調査対象エリア47都道府県 調査対象者15-79歳

What We Track

In the Apparel Tracking Service, you can capture the market trends by channels, retailers, fabric types, color variations and fit in the Jeans industry. This will empower you to understand both buyers and users trends as well as your relative positioning against your competitors and the market.

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Apparel Tracking Service Global

Apparel Tracking Service allows consistent multi-country comparison across 5 leading economies worldwide (fundamental methodology is consistent although specific category details may vary by country).

日本 / 中国 / オーストラリア / ロシア / イギリス / ドイツ / フランス / スペイン / イタリア / アメリカ / カナダ

Apparel Tracking Service Survey Design

Geographical Coverage

Nationwide (5 regions)

Hokkaido, Tohoku : Hokkaido, Aomori, Iwate, Miyagi, Akita, Yamagata, Fukushima
Kanto: Ibaraki, Tochigi, Gunma, Saitama, Chiba, Tokyo, Kanagawa
Chubu, Hokuriku: Niigata, Toyama, Ishikawa, Fukui, Yamanashi, Nagano, Gifu, Aichi
Kinki: Shiga, Nara, Mie, Wakayama, Kyoto, Osaka, Hyogo
Chugoku, Shikoku, Kyushu, Okinawa: Tottori, Shimane, Okayama, Hiroshima, Yamaguchi, Tokushima, Kagawa, Ehime, Kochi, Fukuoka, Saga, Nagasaki, Kumamoto, Oita, Miyazaki, Kagoshima, Okinawa

Respondents Male and female individuals aged between 16 and 59
Methodology Online monthly tracking survey
*Results are weighted based on census data
Sample Size 13,200 sample size / annually
Deliverable Format Periodic / analysis reports (MS PowerPoint)
Database (MS Excel)
Deliverable Frequency Quarterly