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CREST is the only service tracking the daily purchase behavior and
motivations of Japanese consumers in the foodservice industry
Since 1981 CREST, NPD’s flagship information service, has been monitoring all aspects of how consumers use restaurants and foodservice. Over 130,000 consumer visits to commercial and non-commercial foodservice establishments are continually and rigorously tracked. CREST arms manufacturers and operators with market dynamics from the consumer perspective, and allows them to monitor the total foodservice industry or examine specific segments, categories, chains, or food items.
What is CREST
Based on rigorous daily tracking, CREST provides insight into consumer purchases of commercially-prepared meals and snacks across Japan.
What We Track
CREST is the leading source for trends, performance indicators, and market sizing, with insights that span the entire supply chain, from manufacturers to distributors to operators.
CREST Global
CREST allows consistent multi-country comparison across 13 leading economies worldwide (fundamental methodology is consistent although specific category details may vary by country).
JapanCREST Survey Design
| Geographic Coverage |
Nationwide (10 regions) Hokkaido |
|---|---|
| Respondents | Male and female individuals aged between 15 and 79 plus children 0-14 accompanying respondents |
| Methodology | Online daily tracking survey *Results are weighted based on census data |
| Sample Size | 132,000 respondents per year |
| Delivery Format | PowerViewer (Software developed by The NPD Group) Reports on request (Microsoft PowerPoint / Excel) |
| Delivery Frequency | Monthly |
