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Japan Sports Tracker is a unique service tracking market trends and consumer purchase behaviors for sports apparel and shoes industries.

The sports and recreation marketplace is reaching new prominence in today’s society. Not only is an active lifestyle being touted as a way to improve one’s health and mental state, but sports have also become an outlet for personal accomplishments, social engagement, and fashion statements.

To help you win in this growing market, The NPD Group provides the broadest and deepest global view of the sports and recreation marketplace available today. With NPD you get the most complete, accurate, and comprehensive information about your products’ sales and your consumers to help you track trends, identify business opportunities, and grow sales.

The NPD Group’s data delivery tools equip you to dig into your products’ performance at the category, brand, and item levels. And you can take a step back to understand the macro view of sales trends by looking across relevant categories (apparel, footwear, equipment, and accessories), for a complete industry view.

What is Sports Tracker

Japan Sports Tracker provides consumer market trends and purchase behaviors for sports apparel and shoes industries.

What We Track

In Japan Sports Tracker, you can capture the various nationwide market trends by channels, retailers, product categories and brands in the sports apparel and shoes industries. This will empower you to understand both buyers and users trends as well as your relative positioning against your competitors and the market.

Sports Tracker Global

Sports Tracker allows consistent multi-country comparison across 16 leading economies worldwide (fundamental methodology is consistent although specific category details may vary by country).

Japan Sports Tracker Survey Design