Japan Sports Tracker is  a unique service tracking market trends and consumer purchase behaviors for sports apparel and shoes industries.

Japan Sports Tracker is a unique service tracking market trends and consumer purchase behaviors for sports apparel and shoes industries.

The sports and recreation marketplace is reaching new prominence in today’s society. Not only is an active lifestyle being touted as a way to improve one’s health and mental state, but sports have also become an outlet for personal accomplishments, social engagement, and fashion statements.

To help you win in this growing market, The NPD Group provides the broadest and deepest global view of the sports and recreation marketplace available today. With NPD you get the most complete, accurate, and comprehensive information about your products’ sales and your consumers to help you track trends, identify business opportunities, and grow sales.

The NPD Group’s data delivery tools equip you to dig into your products’ performance at the category, brand, and item levels. And you can take a step back to understand the macro view of sales trends by looking across relevant categories (apparel, footwear, equipment, and accessories), for a complete industry view.


What is Sports Tracker

Japan Sports Tracker provides consumer market trends and purchase behaviors for sports apparel and shoes industries.

年間サンプル数27,600 調査対象エリア47都道府県 調査対象者16-69歳

Category Coverage
  • Judo / Martial arts uniform
  • Active / Sports sets
  • Tops / T-shirts
  • Sweatshirts
  • Coats / Jackets / Vests
  • Track & field singlet
  • Pants
  • Shorts / Short pants
  • Skirt / Dress for sport
  • Sports underwear
  • Ski & snowboarding pants
  • Swimwear
  • Sports cap / Hat
  • Basketball shoes
  • Running shoes
  • Fitness / Training shoes
  • Football (soccer) shoes
  • Baseball shoes
  • Sport sandals
  • Golf shoes
  • Hiking / Outdoor shoes or boots
  • Tennis shoes
  • Skateboarding shoes
  • Walking shoes
  • Casual sneaker / Tennis shoes

What We Track

In Japan Sports Tracker, you can capture the various nationwide market trends by channels, retailers, product categories and brands in the sports apparel and shoes industries. This will empower you to understand both buyers and users trends as well as your relative positioning against your competitors and the market.

11チャンネル 130小売店 25製品カテゴリ 645ブランド

Sports Tracker Global

Sports Tracker allows consistent multi-country comparison across 16 leading economies worldwide (fundamental methodology is consistent although specific category details may vary by country).

日本 / 中国 / オーストラリア / ロシア / イギリス / ドイツ / フランス / スペイン / イタリア / アメリカ / カナダ

Japan Sports Tracker Survey Design

Geographical Coverage

Nationwide (5 regions)

Hokkaido, Tohoku : Hokkaido, Aomori, Iwate, Miyagi, Akita, Yamagata, Fukushima
Kanto: Ibaraki, Tochigi, Gunma, Saitama, Chiba, Tokyo, Kanagawa
Chubu, Hokuriku: Niigata, Toyama, Ishikawa, Fukui, Yamanashi, Nagano, Gifu, Aichi
Kinki: Shiga, Nara, Mie, Wakayama, Kyoto, Osaka, Hyogo
Chugoku, Shikoku, Kyushu, Okinawa: Tottori, Shimane, Okayama, Hiroshima, Yamaguchi, Tokushima, Kagawa, Ehime, Kochi, Fukuoka, Saga, Nagasaki, Kumamoto, Oita, Miyazaki, Kagoshima, Okinawa

Respondents Male and female individuals aged between 16 and 69
Methodology Online monthly tracking survey
*Results are weighted based on census data
Sample Size 27,000 sample size / annually
Deliverable Format Periodic / analysis reports (MS PowerPoint)
Database (MS Excel)
Deliverable Frequency Quarterly